We are slowly kicking phone books to the curb and this means everything is going online. Thanks to the ease of technology, most businesses are transitioning online, which is beneficial to both consumers and business owners alike. Google business listing is one tool that has come in handy. Not only does it make your business easier to find, but also extends your reach to potential clients, hence making more sales.
Perhaps you are even wondering why it is essential to update you Google business listing. Well, the benefits are out of this world, and we will look at them in this article. If you are a business owner and have not updated your Google business listing, you don’t know how much you are missing out.
The beauty is that this Google tool is free to use and reports show that up to 46% of searches all have local intent, yet people still don’t take advantage of it. There are millions of reasons why you should set up a Google My Business account and, if you have one, consider updating it from time to time. Continue reading to learn more about why.
Your Business Will Show Up in Google Maps Searches
This is one crucial factor that most clients consider when looking for a local business. Every consumer at least wants a business that can easily be accessed. Whereas most of them do a quick Google search, others narrow it down to Google Maps to find one nearby.
Whether they are looking for a local hang-out joint or a store for some quick snacks, Google Maps is always the plug. Now, if you have a business, all you have to do is create a Google My Business listing, complete all the necessary steps, verify the account, and then your business location will start to appear in local searches. This is essential as it will show clients how close your business is to where they are. Who knows, they might be your next clients.
It Helps Your Business Earn Trust from Clients
We all know one of the challenges most business owners face is building rapport with clients. As a business owner, it is your job to help them trust you and your services. What better way to do this than first of all have an address where you can always be located? Millions of people trust Google, and they use it for several reasons, which will benefit you once they search on the platform and your business name shows up.
It Helps Potential Clients Learn About Your Business
Regardless of the kind of services or products you offer, the more clients learn about your business, the better. Let’s face it, no one wants to buy what they don’t know about. And, in the age of the internet, nobody wants to spend hours in your store learning about your product and when they can use Google to get the same information, moreover at the comfort of their home.
On your Google My Business page, you can click on “Insights” to get all the information and analytics about how visible your business is, how potential clients are engaging, who they are, and so much more. This will help you evaluate your business to know what works for you and what needs to be changed.
Your Business Name Will Rank High in Google Search Results
This is how it works: the more likes you get from Google, the more likely it will rank high in both Maps and Search results. And the only way you can get likes for your business is if you consistently offer quality, accurate, and consistent information. Therefore, a Google My Business profile is the only solution for you to give Google that information.
It Also Increases Online Engagement
This is one tool that gives both consumers and business owners opportunities for engagement. By accessing your business information online, potential clients can give you a call or send you a message through one simple click. This make people much more likely to reach out to your business.
How to Update Your Google Business Listing
Updating your Google business listing is quite easy and straightforward. To begin with, sign in to Google My Business on your computer. After that, select the location you would like to manage and click on info in your menu. You can then go ahead and edit or even add your menu items and then click add.
The Bottom Line
If you are a business owner and don’t have a Google My Business profile, you probably have no idea how much sales you are losing. Gone are the days when clients physically went in search of stores. Technology has made it simple for us and all it takes is a simple click. So, if you don’t have your business listed on Google, consider signing up. In any case, be sure to update the information regularily.
