‘Mom and Pop’ is a synonym for a locally-owned company run by a family. These types of shops, if run right, can almost take on legendary status in cities.
Mom-and-pop shops frequently struggle to compete with larger entities like large-scale supermarkets, which typically have more purchasing power than smaller players.
If you have this type of enterprise, you need to know how to market your business wisely! Here are some tips you need to know!
Know What Your Strong Points Are
Treat every buyer interaction as a chance to gain valuable information, improve your services, and improve customer experience.
The crucial part of the process is to take a close look at the patterns and the competition in your business. In fact, seek to know — and listen carefully to — what the clients love and hate in businesses like yours.
You can check out business forums and join your local small business to find out. After that, highlight the things that make your business better than your competition.
Publicize Competitive Pricing
Many buyers find local stores to be more economical and if that’s you, advertise it.
Make sure you let customers know when your goods are close in quality to your rivals and then point out that your pricing is better.
Highlight Your Customer Service
Personal, one-to-one contact is the best customer service, and that is where big-box retailers often fail. Share all how you help the client to buy from the beginning to the end.
A good return policy, custom changes or designs, and more extended guarantees are huge sales pluses.
Be Active in Promoting Your Business: Online & Offline
While investing a large number of marketing dollars in online companies might not be meaningful, almost all small companies should get their feet wet. More and more folks look to the web to find local services.
One of the key reasons why most small mother and pop shops are popular is they operate in the community. To keep your brand in mind, participate, or sponsor local events.
Utilize e-Commerce
Online shopping is not a trend but rather the future. A robust and professional online presence helps you market, communicate with their customers, and facilitate sales.
The good news is that thanks to instruments like Shopify and BigCommerce, creating an online presence is very accessible for small companies. These made the process as simple as pie.
If you can directly sell your products online or at least use a presence online as a hub to market your products (more about the hub idea further down), it is crucial to have a website these days.
It is easier now than ever before to produce smaller sites that are clear and concise and can look just as great as money-guzzling corporations.
Create Online Billboards
Banner ads equate to an old-school billboard on the internet and can be a great way of promoting your business.
Google ads enable your banners to be targeted at particular geographical and demographic regions so that you know your hard-earned money isn’t promoting your special pastry for someone 5000 miles from you who could never buy it.
Use Email Marketing & Google Business Listings
Emailing clients and potential customers regularly is one of the most successful ways to spread the word about a deal, a special event, or another message.
Most consumers locate their local store on their smartphones, which is a crucial element of your online marketing campaign. Through these campaigns, you can make email lists by asking them to fill out forms on your site.
You can offer something free like a 10%-off coupon so they fill it out. And that will mean you have the relevant contact details and descriptions of people that are interested in your business.
Conclusion
Promoting what makes you unique is the key to getting those sales. Just remember we are living in an online world as much as the offline world, so your presence is necessary in both places.
And always remember to stay ethical as that is what mom and pop shops are known for.
