The Major Advantages of Being a Small Company

It is tough to have a small business and struggle to meet the client’s needs and sales targets each day. It can be quite demanding of your time as well, and you may even start wondering why you went into the business in the...

Different Business Career Paths to Take

There are several business career paths that people with relevant skills and expertise can take advantage of. For college students out there who major in business, one thing that will set them apart is to write clearly and in a concise way. The beauty...

The Best Tips for Small Business Marketing

Marketing is costly and no easy job for a small business owner, but you can't ignore the fact that marketing is one of your business' most critical building blocks too. You have a great idea, but it is essential to reach out to the...

The Benefits of Running a Mom and Pop Business

"Mom-and-pop shop" is a common term used to describe a small, independent, family-owned company. Mom-and-pop shops often struggle to compete with larger institutions, such as big-box retailers.That's because larger organizations typically hold more purchasing power than smaller players. Over the last few years, campaigns...

Reasons to Prioritize Local Marketing

If you market locally, you are no longer just one business in a sea of millions, but rather one in just a few hundred local businesses. This allows you to reach your local customers directly and effectively.People are sick of massive corporations that don't...

Overhead Expenses: What They Are and How to Cut Down on Them

Overhead expenses are business costs that are not directly related to the product or service of the business. This is important for purposes of budgeting but also for calculating how much a company needs to charge. If you take into account your overhead costs, you can...